BUSINESS INSIGHTS
Data-driven opportunities from across the web.
SMB customers have high churn because they don't treat the new software as a priority compared to legacy tools they are already habituated to.
r/SaaS
SMB customers have high churn because they don't treat the new software as a priority compared to legacy tools they are already habituated to.
Build a SaaS feature set that includes 'annoying reminders' or financial incentives (commission) for internal employees to ensure the software remains active.
Score: 2 | Signal words: churn, internal employees, reminders
Service Types
Lack of onboarding guidance leads users to feel 'set-it-and-forget-it' about a new SaaS tool, leading to churn.
r/SaaS
Lack of onboarding guidance leads users to feel 'set-it-and-forget-it' about a new SaaS tool, leading to churn.
Incorporate automated educational content (PDFs/one-pagers) and nudges (using tools like Runable) to ensure consistency is not a discipline requirement.
Score: 1 | Signal words: onboarding, consistency, churn
Service Types
Users blame the product for lack of performance when they are themselves inconsistent with usage.
r/SaaS
Users blame the product for lack of performance when they are themselves inconsistent with usage.
Implement 'annoying' but helpful reminders or gamified consistency tracking to enforce usage habits.
Score: 1 | Signal words: consistency, engagement, churn
Service Types