Building a Complete Local SEO Plan for 2025: A Step-by-Step Guide

Excerpt: Learn how to build a complete SEO plan for a local business in 2025. This guide covers benchmarking across all search platforms (including AI Mode), optimizing your GBP, building citations, creating content clusters, and implementing technical SEO to achieve total digital marketing dominance.

The landscape of Google Search in 2025 has evolved far beyond the traditional "10 blue links." Modern SEO is now a holistic digital marketing approach aimed at achieving omnipresent brand visibility. This guide outlines a comprehensive SEO plan for a local business.

Step 1: Benchmark Your Presence Everywhere

Before optimizing, you must understand where you stand. The goal is to capture as much Search Engine Results Page (SERP) real estate as possible. Look at your visibility across:

Google SERP Features: Local Service Ads, the Local Pack (maps), traditional organic results, People Also Ask boxes, and short video results.
Large Language Models (LLMs): Check your presence in Google's AI Mode, ChatGPT, Perplexity, and others. These models pull data from across the web, so a broad online presence is crucial.
Other Platforms: Analyze your visibility on YouTube, LinkedIn, TikTok, and relevant directories.

The key insight is that strong performance in the Local Pack often correlates with better visibility in Google's AI Mode for local queries.

Step 2: Build Your Foundation with Citations and a Solid Website

LLMs are trained on data from across the web. If you're not mentioned on key industry directories and local sites, you have no chance of appearing in AI-generated answers.

Build Citations: Analyze the top Google results for your main keywords. Identify the directories ranking on page one (e.g., Super Lawyers, Justia, Yelp) and ensure your business is listed with consistent Name, Address, and Phone number (NAP). Find every opportunity for a brand mention.
Technical Website SEO: Your website is your home base. It must be technically sound.
- Crawability & Indexability: Ensure your site is easy for search engines to crawl and index.
- Schema Markup: Use schema markup (e.g., for your organization, services, reviews) to provide clear, structured data to search engines. You can use ChatGPT to generate basic schema code.
- Conversion Optimization: Your site must be designed to convert visitors. A full site redesign focusing on user experience can be the most impactful first step.

Step 3: Create Content Clusters and Linkable Assets

Relevance is the most important factor in SEO. Build topic authority by creating a structured sitemap of content around your core services.

Develop Topic Clusters: Use a content optimization tool (like Rankability) to analyze top competitors for a primary keyword. Extract all relevant subtopics and entities. Use these to build out a full site map of supporting service and informational pages. For example, a personal injury lawyer should have dedicated pages for "motorcycle accidents," "pedestrian accidents," etc.
Optimize Each Page: Each new page should be individually optimized for its specific target keyword and relevant subtopics.
Build Linkable Assets: Create unique, high-value content that naturally attracts backlinks. This can include data studies, statistics, or free tools. These assets establish your site as an authority and feed positive signals into the entire SEO ecosystem.

Step 4: Acknowledge that SEO is Now Digital Marketing

To win in 2025, you need to be everywhere your customers are. The old model of focusing only on one channel is dead.

Owned vs. Rented Assets: Your website and email list are owned assets you control. Platforms like YouTube and LinkedIn are rented. Use rented platforms to build brand awareness and drive traffic back to your owned assets.
Fight Many Battles: You must be present and active across multiple platforms. Google is giving you the blueprint by showing which platforms (Instagram, TikTok, YouTube) it prioritizes for video results. Create content for those specific mediums.

By benchmarking your presence, building a strong technical and citation foundation, and creating authoritative content across multiple platforms, your business can achieve a dominant position in the modern, AI-driven search landscape.

2025年构建完整的本地SEO计划：分步指南

摘要: 学习如何在2025年为本地企业构建一个完整的SEO计划。本指南涵盖了在所有搜索平台（包括AI模式）上进行基准测试、优化您的GBP、建立引用、创建内容集群以及实施技术性SEO，以实现全面的数字营销主导地位。

2025年的Google搜索格局已经远远超出了传统的“十个蓝色链接”。现代SEO现在是一种旨在实现品牌无处不在的可见性的整体数字营销方法。本指南概述了一个针对本地企业的全面SEO计划。

第一步：在所有地方进行基准测试

在优化之前，您必须了解自己所处的位置。目标是占据尽可能多的搜索引擎结果页面（SERP）空间。请查看您在以下方面的可见性：

Google SERP功能：本地服务广告、本地包（地图）、传统自然结果、人们还会问框以及短视频结果。
大型语言模型（LLM）：检查您在Google的AI模式、ChatGPT、Perplexity等中的存在。这些模型从网络上提取数据，因此广泛的在线存在至关重要。
其他平台：分析您在YouTube、LinkedIn、TikTok和相关目录中的可见性。

关键的见解是，在本地包中的强劲表现通常与在Google的AI模式中获得更好的本地查询可见性相关。

第二步：通过引用和坚实的网站建立您的基础

LLM是基于网络数据进行训练的。如果您没有在关键的行业目录和本地网站上被提及，您就没有机会出现在AI生成的答案中。

建立引用：分析您主要关键词的Google顶级结果。识别排名在第一页的目录（例如，Super Lawyers、Justia、Yelp），并确保您的企业以**一致的名称、地址和电话号码（NAP）**被列出。寻找每一个品牌提及的机会。
技术性网站SEO：您的网站是您的大本营。它必须在技术上是健全的。
- 可抓取性和可索引性：确保您的网站易于搜索引擎抓取和索引。
- Schema标记：使用Schema标记（例如，为您的组织、服务、评论）向搜索引擎提供清晰、结构化的数据。您可以使用ChatGPT生成基本的Schema代码。
- 转化优化：您的网站必须设计为能够转化访问者。一个专注于用户体验的全新网站设计可能是最有影响力的第一步。

第三步：创建内容集群和可链接资产

相关性是SEO中最重要的因素。通过围绕您的核心服务创建结构化的内容站点地图来建立主题权威。

开发主题集群：使用内容优化工具（如Rankability）分析主要关键词的顶级竞争对手。提取所有相关的子主题和实体。使用这些来构建一个完整的支持性服务和信息页面的站点地图。例如，一个个人伤害律师应该有关于“摩托车事故”、“行人事故”等的专门页面。
优化每个页面：每个新页面都应针对其特定的目标关键词和相关的子主题进行单独优化。
构建可链接资产：创建独特、高价值的内容，自然吸引反向链接。这可以包括数据研究、统计数据或免费工具。这些资产将您的网站建立为权威，并为整个SEO生态系统提供积极信号。

第四步：认识到SEO现在就是数字营销

要在2025年获胜，您需要无处不在。只关注一个渠道的旧模式已经过时。

自有资产与租赁资产：您的网站和电子邮件列表是您控制的自有资产。像YouTube和LinkedIn这样的平台是租赁的。使用租赁平台建立品牌知名度，并将流量引回您的自有资产。
多线作战：您必须在多个平台上保持存在和活跃。Google正在为您提供蓝图，显示它优先考虑哪些平台（Instagram、TikTok、YouTube）的视频结果。为这些特定的媒介创建内容。

通过基准测试您的存在、建立强大的技术和引用基础，并在多个平台上创建权威内容，您的企业可以在现代、AI驱动的搜索格局中占据主导地位。