The Ultimate SEO Checklist for 2025: A 70-Point Guide

The Ultimate SEO Checklist for 2025: A 70-Point Guide

Excerpt: This ultimate 70-point SEO checklist for 2025, developed over a decade, covers everything from high-level site health to granular on-page optimization. Learn how to track performance, conduct technical audits, create high-quality content, and build authority to dominate search rankings.

This is the ultimate SEO checklist, refined over a decade of successful campaigns. We'll begin with a holistic view of your website and then drill down to individual page optimization.

Foundational SEO (Website-Wide)

1. Track Performance: Before starting, set up tracking.
   • Must-Haves: Google Analytics 4 (GA4) and Google Search Console (GSC) are non-negotiable and free.
   • Next Level: Use a tool like Semrush for keyword tracking and a dashboard like Agency Analytics to consolidate all your metrics.
2. Track the Right KPIs:
   • Leading Indicators (Actions): Track pages optimized, new pages created, outreach emails sent, and backlinks acquired. These actions produce future results.
   • Lagging Indicators (Outcomes): Track organic search traffic, keyword footprint (impressions in GSC), and individual keyword rankings.
3. Run a Technical Crawl: Use a tool like Screaming Frog to crawl your site. Connect it to your GSC and GA4 APIs to pull in all necessary data for a comprehensive audit.

Technical SEO Health Checklist

4. Crawlability & Indexability: Ensure important pages are not marked as noindex.
5. Mobile Friendliness: Your site must have a responsive design that works well on mobile.
6. Loading Speed: Use Google's PageSpeed Insights. Aim for a score in the orange (50-89) at minimum, but faster is always better.
7. SSL Certificate: Ensure your site uses https and that the certificate is properly configured.
8. Modern Design: People judge a book by its cover. A dated design can hurt trust and increase bounce rate, sending negative user signals to Google.
9. Avoid Aggressive Pop-ups: Interstitial pop-ups disrupt the user experience. They can be especially damaging if they immediately send users to another URL. Give users the value they came for without interruption.
10. Avoid Aggressive Ad Placements: Too many ads distract from your content and hurt user experience.
11. Have Trust Pages: Every legitimate website should have pages like a Privacy Policy, Terms of Service, About Page, and Contact Page.
12. Detailed Author Bios: For content, especially in "Your Money Your Life" (YMYL) topics, authors must have clear, detailed bios demonstrating their expertise and qualifications.
13. Fix De-indexed Pages: In your crawl report, check for non-indexable pages that have backlinks. These pages hold valuable link equity. They should be 301-redirected to a relevant live page.
14. Prune Website Bloat: Identify pages with zero traffic, zero impressions, and zero backlinks. These pages add no value. Your options are to delete them, 301-redirect them to a relevant page, or consolidate their content into another page.
15. Avoid Content Bloat: Be wary of excessively long pages. A high word count does not equal high quality and often indicates generic AI content. Stick to the median word count of top competitors for a given keyword.
16. Fix Thin Content: Conversely, find pages with an unusually low word count and investigate if they need to be expanded to provide more value.
17. Update Outdated Content: Find old content (e.g., "Best of 2019") and update it thoroughly. This includes text, images, and changing the publish date to the current date to signal freshness to Google.
18. Check Engagement Rate: In GA4, identify pages with low engagement rates (e.g., <20%). This indicates users are not interacting with the page, and the content or UX needs improvement.

On-Page SEO Checklist

19. Proper Heading Structure: Each page should have one H1 tag (containing your primary keyword) and a logical structure of H2s, H3s, etc.
20. Keyword Placement: Place your primary keyword in the URL, title tag, meta description, H1, first sentence, and an H2.
21. Originality & Uniqueness: Ensure content is at least 50% original (human-written). Use tools like Originality.ai to check. The most successful content brings a unique angle, data, or perspective that competitors don't have.
22. Readability: Make content easy to scan with short paragraphs, headings, bullet points, and high-quality visuals that add value (not just decoration).
23. Firsthand Experience & Proof: For reviews or tutorials, demonstrate firsthand experience with visual proof (e.g., photos of you with the product, unique screenshots).
24. Internal Linking:
    • Ensure important pages have sufficient internal link coverage (ideally 5+ links).
    • Link from your most powerful pages (those with the most backlinks) to pages you want to boost.
    • Use diverse, relevant anchor text.

This checklist provides a robust framework for improving your website's SEO. By systematically addressing these points, you build a strong foundation that is difficult for competitors to overcome.

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2025年终极SEO清单：70点指南

摘要: 这份经过十年发展的2025年终极70点SEO清单，涵盖了从高层次的网站健康到细致的页面优化的所有内容。学习如何跟踪表现、进行技术审计、创建高质量内容并建立权威，以主导搜索排名。

这是终极SEO清单，经过十多年成功营销活动的提炼。我们将从您网站的整体视角开始，然后深入到单个页面的优化。

基础SEO（全站范围）

1. 跟踪表现：开始之前，设置跟踪。
   • 必备工具：Google Analytics 4 (GA4) 和 Google Search Console (GSC) 是必不可少的免费工具。
   • 进阶工具：使用像Semrush这样的工具进行关键词跟踪，以及像Agency Analytics这样的仪表板来整合您的所有指标。
2. 跟踪正确的KPIs：
   • 先行指标（行动）：跟踪已优化的页面、新创建的页面、发送的外展邮件以及获得的反向链接。这些行动会产生未来的结果。
   • 滞后指标（结果）：跟踪自然搜索流量、关键词足迹（GSC中的展示次数）和单个关键词排名。
3. 运行技术性抓取：使用像Screaming Frog这样的工具抓取您的网站。将其与您的GSC和GA4 API连接，以获取全面审计所需的所有数据。

技术性SEO健康清单

4. 可抓取性和可索引性：确保重要页面没有被标记为noindex。
5. 移动友好性：您的网站必须具有在移动设备上良好运行的响应式设计。
6. 加载速度：使用Google的PageSpeed Insights。目标是至少达到橙色范围（50-89），但越快越好。
7. SSL证书：确保您的网站使用https并且证书配置正确。
8. 现代设计：人们以貌取人。过时的设计会损害信任并增加跳出率，向Google发送负面用户信号。
9. 避免侵入性弹窗：插页式弹窗会破坏用户体验。如果它们立即将用户发送到另一个URL，则尤其具有破坏性。在不打扰的情况下为用户提供他们所寻求的价值。
10. 避免侵入性广告植入：过多的广告会分散您内容的注意力并损害用户体验。
11. 拥有信任页面：每个合法的网站都应有隐私政策、服务条款、关于我们和联系页面等。
12. 详细的作者简介：对于内容，特别是“您的金钱，您的生活”（YMYL）主题，作者必须有清晰、详细的简介，以展示其专业知识和资质。
13. 修复被取消索引的页面：在您的抓取报告中，检查那些拥有反向链接但未被索引的页面。这些页面拥有宝贵的链接权重。应将它们301重定向到相关的在线页面。
14. 精简网站冗余：识别那些零流量、零展示次数和零反向链接的页面。这些页面没有增加任何价值。您的选择是删除它们、将它们301重定向到相关页面，或将其内容合并到另一个页面。
15. 避免内容冗余：警惕内容过长的页面。字数多不等于质量高，通常表明是通用的AI内容。坚持使用与给定关键词的顶级竞争对手相当的中位数字数。
16. 修复内容稀疏：相反，找到字数异常少的页面，并调查它们是否需要扩展以提供更多价值。
17. 更新过时内容：找到旧内容（例如，“2019年最佳”）并彻底更新。这包括文本、图片，并将发布日期更改为当前日期，以向Google发出新鲜信号。
18. 检查参与率：在GA4中，识别参与率低的页面（例如，<20%）。这表明用户没有与页面互动，内容或用户体验需要改进。

页面SEO清单

19. 正确的标题结构：每个页面应有一个H1标签（包含您的主要关键词）和逻辑结构的H2、H3等。
20. 关键词放置：将您的主要关键词放在URL、标题标签、元描述、H1、第一句话和H2中。
21. 原创性和独特性：确保内容至少50%是原创的（人工撰写）。使用Originality.ai等工具进行检查。最成功的内容带来了竞争对手所没有的独特角度、数据或观点。
22. 可读性：通过短段落、标题、项目符号和增加价值的高质量视觉效果（不仅仅是装饰）使内容易于浏览。
23. 第一手经验和证据：对于评论或教程，通过视觉证据（例如，您与产品的照片、独特的截图）展示第一手经验。
24. 内部链接：
    • 确保重要页面有足够的内部链接覆盖（理想情况下为5个以上）。
    • 从您最强大的页面（那些拥有最多反向链接的页面）链接到您想要提升的页面。
    • 使用多样化、相关的锚文本。

这份清单为您改善网站的SEO提供了一个强大的框架。通过系统地解决这些问题，您将建立一个竞争对手难以超越的坚实基础。